Here are a few of the principles that guide spiritual entrepreneurs:
Redefinition of Success
At the heart of spiritual entrepreneurship is the pursuit of a purpose that transcends financial profit maximization, and shifts the focus to maximization of wellbeing. Spiritual entrepreneurs see profitability not as an end in itself but as a means to sustain their mission, and they measure their impact through multiple aspects: employee and customer wellbeing, social benefit, environmental health, and spiritual fulfillment.
Holistic Wellbeing
Spiritual entrepreneurs prioritize the wellbeing of all stakeholders, including employees, customers, suppliers, and the community. This approach promotes work-life balance, mental health, and supportive workplace cultures.
Ethical Practices
The organization is based on ethical considerations, aiming for fairness and honesty in all transactions, espousing integrity and transparency in its operation.
Integrity and Authenticity
Spiritual entrepreneurship is not merely a marketing strategy, “conscious capitalism” as window dressing for conventional profit-seeking. It is not about commodification of spirituality. This endeavor is based on an genuine desire to use the organization and its operation as a tool for the greater good, and to honestly and transparently share the challenges and dilemmas, admit mistakes, and seek collaboration that benefits all.
Mindfulness and Reflection
Regular practices such as mindfulness, meditation, reflection, and introspection are encouraged within the organization’s processes to foster clear thinking and value alignment.
Conscious Leadership
Spiritual entrepreneurs tend to embrace participatory decision-making, transparent communication, and a commitment to the wellness of all stakeholders. They recognize that their businesses exist within an interconnected web of relationships and responsibilities, the health of which directly affects the organization. They create a supportive environment where individuals feel valued and empowered to contribute from their unique talents.
Sustainability
The organization operates in ways that minimize negative environmental impact and promotes sustainability through innovative solutions.